In a market increasingly oriented towards sustainability, many companies declare themselves “green”, but not always in a transparent manner. This is where the phenomenon of greenwashing comes into play, i.e. the practice of promoting an ecological image without real action. In the plastics recycling sector, it is crucial to be able to distinguish who is really acting sustainably.

What is greenwashing?

- The term refers to the use of deceptive marketing strategies to appear green.

- It is often used to attract increasingly environmentally conscious consumers without adopting truly sustainable practices.

How does it manifest itself in the plastics recycling industry?

- Vague or unverifiable claims about the recycled content of products.

- Use of “eco” or “green” symbols without supporting certifications.

- Promotion of sporadic or symbolic environmental initiatives without a long-term strategy.

How to recognise a truly sustainable company

- Transparency: clear data on quantities of recycled material, environmental impact and processes used.

- Certifications: presence of recognised certifications (ISO 9001, ISO 14001, EuCertPlast, RecyClass).

- Technologies used: use of advanced, modern or reconditioned recycling machinery with automation and traceability.

- Continuous commitment: participation in circular economy projects, innovation and continuous improvement.

The role of communication

- Sustainable companies communicate clearly and supported by facts.

- They provide access to environmental reports, material traceability and external audits.

Our Concrete Commitment

- We offer real solutions for plastic recycling: from overhaul of plants to material recovery.

- Our machinery is equipped with PLCs and automated systems to optimise processes in a sustainable way.

- We operate in compliance with European regulations and with a constant focus on transparency and innovation.

Recognising greenwashing is essential to reward companies that are truly committed to sustainability. In the field of plastic recycling, concrete actions make the difference. Choosing reliable, transparent and certified suppliers is the first step to build a truly green supply chain.